For several years now I have seen more headlines and read more articles lamenting the end of motorcycling (as they see it). Different authors and pundits point to a plethora of stats and demographic information to bolster their case. Age of current riders, cost of ownership, declining sales, out of date image of a "biker," safety concerns and tightening regulations are just some of the "worrisome" signs for the motorcycle industry.
However, as I continue to ride my experiences differ from many headlines on the topic of motorcycling. My experiences; however, are not scientific in nature or method. A little research on recent sales numbers shows positive growth in the market, although previous years had some declines.
There is a general push to attract younger riders. Marketing for most motorcycle manufacturers is geared towards the 20-somethings and 30-somethings.
Autoweek stated in a July article, "Following an increasing trend in motorcycle sales and ridership started by the COVID-19 pandemic, motorcycle manufacturers are continuing to see record sales numbers in 2023."
MotorcycleData.com reported a 1.1% increase in sales in the first 9 months of 2023. Other publications and websites expressed similar statistics. So what are we to believe?
I don't know, but I do know I enjoy greatly riding motorcycles, talking about motorcycles, writing about motorcycles, going to motorcycle charity events, watching motorcycle racing and most other motorcycle related things.
I do believe the
more motorcyclists we have the healthier the entire industry will be. A
healthy motorcycle industry means more market competition, which means
better pricing, better products and more options for consumers. A
larger and healthier motorcycle community also wields more clout in
regards to regulations.
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| Experience the excitement of motorcycle racing |
So I was thinking how can we in the motorcycle community help promote this sport, lifestyle, industry, mode of transportation, and community we love? How can we create a win-win situation for all of us that are involved and connected to motorcycling?
Below are ten ways I thought of to bolster motorcycling. I am sure there are more and I would love to hear your ideas.
Ways to promote the wonderful world of motorcycles!
1) Ride - ride often, ride to any place, be seen having fun - just ride!
2) Assist and encourage new riders, especially on social media. I have read too many post where someone's comments are sarcastic, unhelpful, mean or anything less than encouraging. Why would someone want to be a part of that?
3) Support local shops, stores and dealership. This doesn't mean I don't order online at times, but I do make sure to buy some things locally. I will also give them a chance to match the price. If we lose local shops it hurts the biker community.
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| 600+ lb King of the Baggers on the race track! |
4) Follow, watch and talk about the various motorcycle racing series. There is some great racing of all types of motorcycles. Watch some of all and see what you like. MotoGP, World Super Bikes, MotoAmerica, Supercross, Motocross, Flat Track just to name a few. (I know some require a subscription in order to watch so it's difficult to watch them all.) The King of the Baggers class in MotoAmerica is awesome to watch! Search YouTube because some are free to watch there.
5) Support the sponsors of a race series - connect on social media, buy products and/or email companies and thank them for supporting motorcycle racing.
6) Connect with riders and/or series on social media, this will increase a riders" or series' "value" to sponsors.
7) When possible attend a motorcycle event - rally, race, show, bike night...
8) Host a watch party for races. For the past 8 years a good of friends and I have hosted MotoGP race watching at a local BBQ restaurant and plugged in the computer to the big TV and watched races that took place in Europe, Asia or other countries. We invited others through social media and all gathered to watch even when it had taken place hours earlier. It is fun and I met a lot of other riders and/or want to be riders.
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| Opening round of the 2023 season watch party at Rudy's Country Store |
9) Increase knowledge and skill in order to keep yourself safe and to be prepared to give correct and safe information to less experienced riders. Use layman terms when talking to a new or prospective rider. Some riders talk down to new riders to show how much he/she knows. Be encouraging, accepting and accurate, but use terms less experienced riders will understand.
Accepting and helping new riders is good for everyone.
10) Join a motorcycle/rider rights organization - American Motorcycle Association, Motorcycle Riders Foundation, ABATE to name a few.
I really believe when individuals see riders enjoying life, having fun, making meaningful contributions to the community, welcoming ALL riders and getting along regardless of different make and models those individuals will be drawn to motorcycling. New riders will be good for the community.
What ways do you see to help the motorcycling community? How can we grow the sport/activity we love? Add your thoughts in the comments.
